Interac believes that your brand is more than just a name or logo. It is a system or beliefs, attributes, and characteristics. It is a personality. The purpose of an identity is to communicate the name of a business, product, or service. It can also convey the nature of the business or a quality of the service, such as speed or strength, or a similarity between oneself and other businesses.
As such, a mark, logotype, or signature color functions as the "brand" placed on something as proof of ownership. We consider the choice of identity elements and their usage to be a brand strategy. We work with clients to help articulate their brand - what they stand for, the value they provide to customers, and how to communicate all of this.
Our design team creates the marks and visual languages that support these brands. And we design with business objectives in mind so that the identity continues to serve them as their brand grows.